HISTORY OF
SPACE COAST SPORTS
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Space Coast Sports Promotions leads the way to
bringing world class sporting events to Brevard County. Since 1990,
Space Coast Sports Promotions has been actively promoting a variety
of sporting events throughout Brevard County such as the Amateur
Athletic Union Junior Olympic Games, Amateur Athletic Union National
Championships, Space Coast Retired Military Golf Classic, Special
Olympics, and many many more!
Brevard County has a long and successful history of hosting various
sporting events along with Space Coast Promotions. Area hotels,
restaurants, and world-renown attractions make Brevard County an
unbeatable experience for athletes, families and visitors!
Building on professional knowledge gained through
experience, Jennings Russell “Rusty” Buchanan formed the
Buchanan Company, a sports event management company, in 1990.
Rusty was contracted to manage the 1990 and 1991 AAU/USA Junior
Olympic Games in St. Petersburg and Tallahassee respectively.
The Buchanan Company, Inc. was actively solicited by the Space
Coast Sports Authority in November of 1991 to develop a major
sports marketing effort throughout the Space Coast of Florida.
In less than three years and from a beginning Sports Authority
bank balance of less than $1,000.
The Buchanan Company Inc. generated an economic impact in excess
of 36 million dollars on the Space Coast. (This including the
XXVIII AAU Junior Olympic Games, the largest national
multi-sports amateur athletic competition in America.)
As the president of the Buchanan Company Rusty led the charge to
put Brevard County on the sports map worldwide. In 1997 Rusty
formed Space Coast Sports Promotions, a non-profit, 501-(C)3,
sports management organization, to run the events he as the
Buchanan Company was able to secure for the Space Coast. Space
Coast Sports has a successful track record in attracting sport
activities and has experience in hosting, promoting and managing
various events.
Space Coast Sports is responsible for hosting one of the largest
amateur athletic events in the history of amateur games, the
1994 Junior Olympic Games (over 10,500 athletes). Space Coast
Sports Promotions has also managed such events as the Florida
Law Enforcement Games, the Special Olympics and numerous Amateur
Athletic Union basketball and baseball championships. Through
our network of almost 40 contracted hotels, four chambers of
commerce, a database of volunteers and a professional management
staff our organization expertise is a huge advantage to any
sports entity. The total impact of sports on Brevard County for
2001 reached an estimated $41 million.
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