The World Skin Cancer Foundation focuses its efforts towards raising awareness for skin cancer through education, prevention, detection and informational public signage while supporting sun-safe outdoor recreation through many events. Over one million cases of skin cancer are diagnosed every year and over 10,000 people die from skin cancer annually.

The World Skin Cancer Foundation began in Cocoa Beach on Florida's East Coast less than four years ago but interest in building awareness for the causes and prevention of skin cancer nationally has created the need for Foundation operations on the West Coast as well.